Staying calm is good. Carrying on in the middle of a crisis - not so much.
When it began to gain prominence in North America, I, like everyone else though “Keep Calm and Carry On” was cool. I didn’t regard it as a mind-blowing advice, but it had a retro look and some kitsch to it.
Now… three years on, I’m telling clients to think twice before adopting "Keep Calm" when designing change and improvement slogans. At best it's overused... at worst it's harmful and counter productive. Leave it out of your HR and Change Management campaigns – and, do not promote it as a virtuous leadership behaviour.
An Opiate for the Masses
“Keep Calm and Blankity Blank” statements are being overused by shortsighted leaders trying to forward their own agendas, to the point of nausea. The meme is applied like a salve to “sooth” the masses while asking them to do something. The medium is the message, and this medium implies it should be done without question – unfairly making it an issue of loyalty and stoicism.
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